BUSINESS BRANDING that ATTRACTS THE RIGHT CUSTOMERS
BRAND IDENTITY DESIGN
Our judgment of people, places, organizations, and products is significantly influenced by our visual perceptions. Our brain has the capacity to collect and process visual stimuli in the blink of an eye, locking onto conclusions (both positive and negative) sometimes without even being consciously aware that we're doing so.
Because of this psychosomatic phenomenon, it is incredibly beneficial for a business or organization to have a clearly-defined, thought-provoking brand + strategy to help influence consumer perceptions.
Attracting more of the right customers becomes astronomically easier when you pair high quality products and services with a high quality brand identity + branded materials.
A SMALL SAMPLING FOR YOUR PERUSING PLEASURE
LAUREEN MAURER | WHITE HORSE DESIGN
Hi, I'm Laureen, a corporate graphic designer raised in New York and now living in sunny Florida (where the experience of cold winters is optional instead of a prolonged season of frozen-toed torture). My formal education includes a Bachelor of Science in Industrial Psychology and a Bachelor of Arts in Graphic Design. I've always been fascinated by what motivates people to make the choices that they do so, combining my passion for business, psychology and design has turned out to be a match made in heaven.
Having designed brand identities for almost 25 years (holy cow, I suddenly feel old!) I've learned: (1) that the foundation of branding is grounded in the ability to connect with people; and (2) persuasion of human behavior is most effective when it acknowledges that humans are influenced by physical, emotional and spiritual forces. Understanding that both (1) and (2) are crucial components for creating a successful brand is paramount.
Humans can be simple and complex + predictable as well as unpredictable, so my job is to help you ride that fine line - to discern the best way to assimilate the significance of your products + services and create super-effective solutions that will connect you with your best customers.