BUSINESS BRANDING that ATTRACTS THE RIGHT CUSTOMERS
BRAND IDENTITY DESIGN
Our judgment of people, places, organizations, and products is significantly influenced by our visual perceptions. Our brain has the capacity to collect and process visual stimuli in the blink of an eye, locking onto conclusions (both positive and negative) sometimes without even being consciously aware that we're doing so.
Because of this psychosomatic phenomenon, it is incredibly beneficial for a business or organization to have a clearly-defined, thought-provoking brand + strategy to help influence consumer perceptions.
Attracting more of the right customers becomes astronomically easier when you pair high quality products and services with a high quality brand identity + branded materials.
A SMALL SAMPLING FOR YOUR PERUSING PLEASURE
LAUREEN MAURER | WHITE HORSE DESIGN
Hi, I'm Laureen, a corporate graphic designer raised in New York and now living in sunny Florida--where the experience of cold winters is optional instead of a prolonged season of frozen-toed torture!
I am passionate about providing clients with a streamlined branding process that is surprisingly simple yet remarkably effective. Imagine entering the marketplace with the utmost confidence, feeling genuinely empowered, knowing that you have an incredibly stunning and distinguished brand that not only sets you and your organization significantly above your competition but is also compellingly attractive to your target market. With consistent, on-going support and years of experience in creating expertly-crafted visual communications, you'll have complete peace of mind that you're prepared for optimal success and growth.
My formal education includes a Bachelor of Science in Industrial Psychology and a Bachelor of Arts in Graphic Design. I've always been fascinated by what motivates people to make the choices that they do so, combining my love for business, psychology and design has turned out to be a match made in heaven.
Having designed brand identities for more than 25 years (Holy cow! I suddenly feel old) and worked alongside all types + sizes of organizations, I can confidently say that the foundation of any successful brand is based on their ability to connect with people. As the quality of those connections improves, success-ability to positively influence behavior will follow suit.
Business is simple but humans ... they can be simple, complex, and as predictable as they can be UN-predictable. I am committed to helping you ride that fine line - to discern the best way to assimilate and present your products + services so that you can create super-authentic and effective connections.